Hella Solutions blog: "Document. Share. Inspire."

I have to admit, I felt pretty bitter after not getting any favorable responses from a recent story pitch I sent to several radio programs. I know, I know, it’s all about ‘volumizing’ your pitching; that is, pitch lots of ideas and as often as possible because only a small percent will actually get picked up at any given time. I understand that and see the logic but that doesn’t take my bitterness away or answer the nagging question, is there a better way? Anyway, instead of dwelling on all that I just kept pushing with the story and now it’s taking on a new life. So, we’ll see what happens next in the process but it’s sounding good. The new wrinkle? I just got hired full-time for some rather mundane but good-paying, temporary, office work. The folks at the company are great so it’s a good thing…but now I ain’t got the time I had when I started this project. Oh life, you just love to be complicated don’t you?

Forward Ever!

audio documentary, audio tips, audio training, documentary studies, the media creative audio, creative process, learning, radio, radio diversity

According to “Audio4Cast,” the top sales of songs on the Internet are limited to “hits”. You know, those songs that are played over and over on the radio, commercials, television shows, etc. This is not the least bit surprising to me but it’s a good point to remember when the U.S. music industry/FCC cries foul and inevitably keeps creating an environment where small webcasters like SomaFM, Pandora or even Pirate Cat Radio, are treated like Piraya and told there’s no place for them. Small outfits like this clearly bring a needed diversity of music to people (aka “the market”) and will only positively effect online music sales as people become exposed to a larger base of music. Until then I guess we’ll just cue up another Britney-Diddy-Gaga song on the ol’mp3 player…<sigh>…

internet broadcasting consumerism, net neutrality, radio diversity