Another point to remember is that advertising is NOT a-political; rather it is a HIGHLY political medium (capitalism is about as political as you can get, right?!).

So, culture jammers see our common public sphere being acquired by private, political interests and this acquisition is at the expense of cultural interests that reside outside of capital. I totally agree and love the idea of re-interpreting advertisements and putting them back out into the public. I can’t say I’m as good as the folks at BLF but, personally, I don’t really think it’s about “being good”.

About the image. The public transportation train in the SF Bay ARea is called BART (Bay Area Rapid Transit) and their police force has committed some serious blunders in their time but most recently they went over the edge. One night on the train there was a ruckus and the police took some people aside for questioning and felt one (Oscar Grant) was being uncooperative. So one of the officers forced Oscar to the ground and while Oscar lay face down on the concrete, with his arm twisted behind him, the cop proceeded to shoot him in the back. Dead. This whole scene was caught on video from various sources and no where is it clear that Oscar was ever resisting nor was his behavior warranting the use of a taser (the weapon the cop says he was intending to go for). Anyway, it’s a really, really sad story of which BART has not really made any significant changes that people can see. I mean they haven’t shot anyone lately so I reckon that’s a good thing. But when I saw BART’s new “…and you’re there” advertisements the first thing that came to mind was the above image. Not a masterpiece but you get the point.

Here’s an older image of mine. One in which I received my very own cease-and-desist letter from those wonderfully wealthy corporate attorneys at BofA…

[original BART image; BART video; original BofA advert]

Berkeley Fire Department

The “Big Apple” has been successful in branding FDNY. I really think our area firehouse should do the same.