Hella Solutions blog: "Document. Share. Inspire."

I really hate the idea of commercial brands USING musicians to sell their products. It’s a popular method that only seems to be growing. Check out this posting on the Audio4Cast blog. I’m all for artists getting paid but I guess I want to live in an ideal world where they get paid because their work is valued; not because their work is seen as a good platform to sell ones’ own product. Though I do have to back-peddle a bit. In my own ventures I am exploring the idea of connecting local businesses with local musicians as a way to boost each other. I see these two as having more in common and not so much of a “big guy” exploiting the “small guy”. Am I wrong?

capitalism, entertainment branding, consumerism